Meta Updates Marketing API to Capitalize on Advantage+ Placements

The change will impact Meta ads created in third-party platforms. 

By Andrew Hutchinson • Aug. 26, 2025

Instagram Shares Tips on How To Grow Your Following [Infographic]

Some pointers for your IG growth strategy.

By Andrew Hutchinson • Aug. 25, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Partners With Midjourney To Improve Visual Generation Elements

The partnership could give Meta's visual AI tools a boost.

By Andrew Hutchinson • Aug. 25, 2025

Instagram Adds Retention Metrics for Reels

More data to measure Reels performance.

By Andrew Hutchinson • Aug. 24, 2025

IG Chief Says Longer Captions Won’t Increase Reach

Also, a look at those weird, unrelated captions on IG posts. 

By Andrew Hutchinson • Aug. 24, 2025

Instagram Adds Virtual Pets for Instagram and Horizon Worlds

The tool allows users to create and customize their own virtual pet. 

By Andrew Hutchinson • Aug. 24, 2025

Meta Rolls Out Changes to Its Ad Billing Settings

Meta will now charge you at launch for your campaigns.

By Andrew Hutchinson • Aug. 21, 2025

Meta Adds More AI-Powered Ad Options for Holiday Planning

A range of new AI-powered ad tools and improved creator collaboration features.

By Andrew Hutchinson • Aug. 21, 2025

Instagram Adds Reels Linking for Multipart Content

Now you can create longer narratives via Reels clips.

By Andrew Hutchinson • Aug. 21, 2025

5 Trends Shaping Social Media Marketing So Far in 2025

The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push.

By Andrew Hutchinson • Aug. 21, 2025

Instagram Considers Counting Screenshots in Its Engagement Metrics

A new consideration for your IG strategy?

By Andrew Hutchinson • Aug. 18, 2025

Meta Merges More Data Points Into Views

Third-party providers will no longer be able to display impressions and page fans metrics.

By Andrew Hutchinson • Aug. 18, 2025

Meta Is Consolidating More of Its Detailed Ad Targeting Options

Meta is looking to push advertisers towards trusting its AI targeting tools.

By Andrew Hutchinson • Aug. 17, 2025

Meta Provides More Performance Insights for Creators

Now, creators will be able to access their full content insights on the web as well as on mobile. 

By Andrew Hutchinson • Aug. 14, 2025

Meta Shares Tips on How To Improve Ad Performance with AI

Almost 2 million advertisers are using Meta’s video-generation features, with strong adoption of image animation among medium-size businesses. 

By Andrew Hutchinson • Aug. 14, 2025

New Study Suggests That Posting More Often Is Key to IG Growth

Accounts that post 3 to 5 times weekly see around a 12% average reach boost per post, according to Buffer’s research.

By Andrew Hutchinson • Aug. 13, 2025

Meta Updates Brand Rights Protection System To Enhance Enforcement

The improved UI and features turn the platform into a powerful tool for brands to protect their IP across Meta’s apps.

By Andrew Hutchinson • Aug. 11, 2025

15 Ways To Boost Instagram Story Engagement [Infographic]

Some simple pointers to help in the IG Stories creation process.

By Mark Walker-Ford • Aug. 10, 2025

Instagram Chief Dispels Engagement Myth, Says Using Edits Boosts Reach

Mosseri says that creators don’t need to engage with profiles in their niche to maximize engagement.

By Andrew Hutchinson • Aug. 10, 2025

Meta Provides Tips on How To Optimize Ads With Its AI Systems

Meta says its AI-powered ad tools are driving better response for many ad partners.

By Andrew Hutchinson • Aug. 10, 2025

Instagram Reiterates Location Sharing Is Optional

No, location sharing is not switched on by default on Instagram.

By Andrew Hutchinson • Aug. 7, 2025

Meta Shares Insights Into the Value of Personalization and Responsible Data Usage

The report looks at how consumers and brands benefit from personalized targeting.

By Andrew Hutchinson • Aug. 6, 2025

Instagram Experiments With a New Way To Highlight Interests

The option could facilitate more connection around shared interests and hobbies.

By Andrew Hutchinson • Aug. 6, 2025

Instagram Launches Re-Posts, Friend Map and More

The latest IG updates could have a significant impact on how you use the app.

By Andrew Hutchinson • Aug. 6, 2025

Meta Enables Multiple Avatar Creation

Now you can create multiple avatar characters to experiment with. 

By Andrew Hutchinson • Aug. 5, 2025